2025 Q4: Measured Adjustments, Clearer Direction
As 2025 came to a close, the data reflects a year defined less by sharp turns and more by measured adjustment. Across the industry, familiar metrics continued to move within expected ranges, but the subtle shifts between quarters reveal where pressure eased, where discipline held, and where the market quietly recalibrated.
Q4, in particular, offers a moment to step back and observe how incremental changes throughout the year ultimately shaped outcomes. Not every movement signals disruption, sometimes it signals maturity, adaptation, and a clearer understanding of how today’s market responds.
The value lies not in any single data point, but in how the pieces fit together as the year reaches its conclusion.
Which shifts represent temporary end-of-year behavior, and which point to patterns that may define the year ahead?
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